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SCADpro  x

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What is a SCADpro?

SCADpro is a collaborative design studio that connects current and future art and design professionals with business leaders to find creative and inventive solutions to real-world challenges.  

SCADpro is recognized as the preeminent university partner in higher education, on par with premier design agencies worldwide, generating new ideas and products for the world's most influential brands — from prestigious Fortune 500 names to private and public small- to mid-cap companies.  - Scad.edu

THE TASK:

Partner with Capital One to research and develop asset production for a campaign targeting new premium customers

10 WEEKS.
15 STUDENTS.
9 MAJORS.

Smart Luxury

There’s a reason behind everything we do. Between the choices we make and the lifestyles we live, we are in constant search for meaning. Luxury reimagined is not only about excellence. It's also knowledge and cultivating the best version of yourself. For you and those around you. This is smart luxury; it’s unlocking experiences that connect with your inner self and your community.

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Smart Luxury + Venture for Good

= LUXURY REIMAGINED

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LIVE LOCAL

LOUNGE IN LUXURY

Integration of the Capital One Cafe and lounges with the use of the Venture X. This allows users to maximize their points and perks while embracing their communities on the go and at home.

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MEET ENO

AND X REWARDS

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Packaging development 

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Final Packaging

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Abby Aldurf
Emma Bruner
James Fookes
Lexi Gevisenheit
Lauren Hays
Madison Kadis
Kudzayi Kanyama
Alaina McNab
Courtni Morgan
Isabella Morrow
Kordy Rea
Allison Sciuto
Nina Sone
Mackenzie Wachs
Moira Ward
M.F.A Luxury & Fashion
Management
Industrial Design
Illustration
User Experience
M.F.A Luxury & Fashion
Management
M.F.A Luxury & Fashion
Management
Business of Beauty
& Fragrance
Social Strategy &
Management
Dramatic Writing
Advertising & Branding
Illustration
Advertising & Branding
Advertising & Branding
Graphic Design
Fashion Marketing &
Management

All work shown is owned by and created for Capital One

Please visit the following link to see final product release

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